Why Do It

Optimizing your Google My Business listing is a fantastic way to increase your local search rankings and connect with potential customers. Along with showcasing updated business hours, engaging photos, stunning reviews, you can now publish timely news, events, offers, and products with Google Posts. This new-ish feature sits right in your company’s knowledge panel, so customers searching for your business will see your Google Posts front and center. By using this feature as part of your company’s comprehensive marketing plan, you’ll appear in more local searches, increase your click through rate, make sales, and grow your brand’s exposure.

How to Publish a Google My Business Post

Posting to your Google My Business Profile is super easy and can even be done with Google’s app for your mobile device. To post, first navigate to your Google My Business account. Click on the Posts tab and then “Create a Post.” Select which type of post you’d like to create – a news item, event, offer, or product – and input the required information. Most importantly, select an eye-catching image (recommended size 750 x 750), write up to 300 words of copy, add a call to action with a relevant link, and click publish. Once you’ve published your post, check what it looks like on your search results, on both desktop and mobile. Be sure your image isn’t cropped in an undesirable way and that the copy you’d like to be visible isn’t cut off on mobile.

One of the great characteristics of Google Posts is that you can adjust and modify your posting strategy over time and discover what works and what doesn’t. Your business will receive real marketing feedback, while giving searchers a more personal view into your brand.

Tips on What to Post

Google Posts may seem like a mysterious blend between social media and SEO. Since we’re all fairly new to this Google Posts game, below are some tips that will help you succeed.

01. Stick to Keywords and Pare Down the Copy

Although Google allows you up to 300 words per post, the number of characters that are displayed in your knowledge panel’s preview varies from device to device. We recommend sticking to around 100 words and SEO best practices. Be sure to include keywords to your business towards the beginning of your paragraph, so as to ensure visitors immediately see the relevance to what they’re searching for.

02. Post Engaging and Relevant Images

Be sure to post an image that is a good resolution, Google recommends 750 x 750. Depending on your desktop or mobile device, your image may be cropped. So using centered (or mostly centered) photos with no type will produce the best results.

Google My Business posts are a great opportunity to give your business listing a personal, timely, and engaging twist. So speak directly to your customer with conversational copy, beautiful images, and your company’s latest news, events, offerings, events, and deals.